Power Play Blog
Read our blog posts for insights about brand identity, website design/dev, and online marketing strategies to build online authority and search engine optimization.
But that’s not all. We also get personal because what happens outside of client work directly affects and reflects the quality of the work we do for our clients. We care and are invested in not only our industry's best practices but every aspect of our client’s online presence. If you just subscribed to Power Play, thank you! We welcome your questions, suggestions and/or comments.
Can AI create a logo as good as a professional graphic designer?
With all the buzz about Artificial Intelligence (AI), we wanted to see what it could produce using a recent client creative brief for a logo design we just completed. Read our blog post to find out the results!
5 Things Your Logo Should Say About Your Business
A well-designed logo isn’t the only indicator of a successful business, but a thoughtful, eye-catching logo design will help you establish yourself as a reputable brand in a competitive space.
Does Your Small Business Logo Design Tell a Strong Story?
Logo design can be a representational or abstract illustration of a concept or a typographic treatment or both. If executed well, both illustrative or typographical can be effective. But, to create a memorable logo you must have a thoroughly researched idea of what the logo will communicate. The story always comes first.
How to Choose the Right Logo File Format...Finally!
A quick guide to logo file formats: what they mean, who needs them, where, when, and why. Download our free Quick Guide to Logo File Formats!
Redesigning the Arlington Chamber of Commerce Logo
The Arlington Chamber of Commerce, a non-profit organization started in 1924, selected Design Powers to redesign their logo. This case study will give you an insight into the logo design process and what to expect when you hire a professional designer to create a lasting mark.
Why A Good Logo Is Important For Your Small Business
Your logo is the visual foundation of your brand identity. Learn why it's important, what makes it good, and how to create one to empower your small business.